Tasplan has picked up a national award for its innovative social media campaign "Super – Straight Up"

Super – Straight Up uses short videos to explain superannuation in ‘plain English’ and it won the "Best Use of Social Media" category at the 2011 Association of Superannuation Funds of Australia (ASFA) Communication Awards.   

Presenting the award in Brisbane, ASFA’s CEO, Pauline Vamos said “ASFA congratulates Tasplan for the excellent job they have done in communicating to and engaging members, especially younger members, via social media.  It is so important for Australians to engage with their super as early as possible to ensure they have the best opportunity to achieve dignity in retirement.
Tasplan’s social media strategy aimed to increase awareness and engagement in super and financial planning early in the lives and careers of young members"

To view the “Super - Straight Up” episodes click here